How to learn to sell any product?

There is a rule that applies regardless of the field or position. It doesn’t matter if you work in a business or own it, if you want to be successful in the long run, it is important to master sales skills.

These skills are needed everywhere: in interviews, business meetings, on dates, and even when convincing family members.

In this blog, you will learn what really sells and what skills you need to be successful in sales.

What does it mean to be successful in sales and what skills do you need to do it?

Good sales skills are when the knowledge you learn from books and trainings is automatically activated in the sales process when you need to convince someone.

Have a clear idea of ​​the product/service you are selling, whether it's an idea, a house, or a tour.

You need to be able to identify the customer, because to bring the process to the required condition, you need to know exactly both the product/service and the person to whom you are selling it.

Another distinctive feature of good salespeople is taking responsibility for the results.

They don't blame customers - if one approach doesn't work, they don't give up and change tactics until they get the desired result. They do this not through pressure, but by better understanding the customer's psychotype.

The skills required for this process are:

• Communication: Good salespeople can explain a product or service in a convincing and easy-to-understand way;
• Listening: Another invaluable skill in the world of sales. It is the ability to pay attention to the customer and focus on their needs;
• Empathy: If salespeople can understand what the customer is feeling or experiencing, they can anticipate their desires and sell more effectively;
• Attention to detail: Good salespeople notice and remember all kinds of information. They can build relationships by asking a family member and strengthen customer loyalty to the company;
• Adaptability: Good salespeople can manage constantly changing schedules, products, and sales tactics;
• Confidence: Salespeople must believe in and love the product/service they are selling. They must be confident that by selling it, they will solve the customer’s problems.

This is not a complete list of skills that good salespeople have, but the combination of these qualities already creates a path to success.

Let's find out now - what's stopping you from selling?

1. Limiting beliefs

For example, the belief that “sales is not mine” or the belief that sales is coercion or manipulation;

2. Negative Experience

Based on unsuccessful attempts, people tend to make false assumptions: if something didn’t work in the past, it won’t work in the future. But if there was a certain experience in the past, why should it be repeated in the future?

3. Jumping to conclusions

A conclusion that doesn't necessarily reflect the whole truth about something. For example, you received two rejections from a certain type of customer and based on that you think that type no longer belongs in your customer base;

4. Fear of rejection

Rejection is annoying. Every “no” makes you lose confidence. Therefore, some people prefer to refrain from contact with “difficult customers”. By the way, this prevents not only sales, but also the acquisition of new friends and acquaintances. By removing this block, you solve two problems at once;

5. Lack of practice and obsession with learning

Sometimes, out of fear, we prefer to refuse to act and leave our comfort zone. "Let's take some courses and then I'll start working." We are not against deepening our knowledge, but constant learning without practice is getting stuck in our comfort zone and strengthening our inner fear of starting. You can learn a lot at trainings, but confidence as a sales expert will come only in dialogue with a real client.

4 tips for successful sales:

1. Remember that selling is safe

If you want to be the best, remember that - positive thinking plays a big role in sales. Potential customers cannot harm you. If you call a potential customer and they get angry, that's normal. The customer's refusal will not cause any physical or moral harm. This is part of sales. It does not make you a less valuable person!

2. Don’t put customers on a pedestal

Remember that customers are also just people: with bad and good days, annoying neighbors, conflicts at home and at work. So talk to them as equals. Otherwise, your sales will be weak and driven by a request;

3. Take their needs into account

Remember that you only care about customers’ needs. Therefore, during the conversation, instead of praising the product/service, emphasize how it will help solve their problem. This will help them see the value of the product and its need better;

4. Give the customer the floor - and as soon as possible

Before offering a product/service, listen to the customer first, because no one can tell you their needs better than them, so the more time you spend talking to them, the more accurate information you will get.

5 Phrases That Kill Sales

Every word you say in the sales process is a catalyst for building or breaking your credibility, so the best salespeople choose their words carefully.

Here are five key phrases you shouldn’t use:

“Trust me”

If you’ve already established a relationship with your prospect, they don’t need any additional phrases to make them believe what you’re saying.

The phrase “trust me” gives the impression that you’re hiding something or can’t answer the prospect’s question.

“Honestly”

Weren’t you honest before this phrase? As with trust, honesty doesn’t have to be verbal—it has to be implied.

“Are you making the decision?”

This phrase is short-sighted and rude. If the prospect isn’t making the decision on their own, you’re making them feel uncomfortable. With this phrase, you are essentially telling them that you don’t want to talk to them because their opinion doesn’t matter anyway. And no one likes that.

Any jargon or acronyms

Acronyms and phrases that you use in the industry may be unfamiliar to your customers, so using professional jargon will only confuse them. So it’s better to speak in simple terms that everyone can understand.

“I know you’re busy, it won’t take up much of your time.”

A customer may be busy, but if you solve their problems, they will no longer be an obstacle, but rather a solution to their problem.

So talk about their problems and the solutions they offer, not just about promoting the product you’re selling.

According to research conducted by Hubspot, 69% of customers want a sales manager to listen to their needs before making an offer — which means that customers are looking for a personalized experience and expect someone who knows exactly what they need before making an offer. Therefore, in order to learn how to sell, the first thing you need to do is accurately identify the customer’s needs and act accordingly.

Many people have ideas, but only Lemons.ge has solutions!

Lemons.ge team is always by your side when you need creative vision and real results.

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Contact: ( 995) 032 2 45 01 01