Utilizing online space has become even more relevant for businesses today than ever before decide to do business and set up a company to do so.
Utilizing online space has become even more relevant for businesses today than ever before decide to do business and set up a company to do so. It is no secret that business needs consumers. This means that you are faced with the task of finding and attracting customers. They need to know about your existence. In this case, the best solution is to create your website, today it is already a very simple task, but before you start, you need to analyze a lot of details.
The first thing to find out is what type of site your business needs, the following steps depend on it.
List the types of sites available:
- Landing page;
- Visiting Website;
- News/business website;
- Tourist, legal, financial / accounting services site
- Shipping courier website;
- Information portal;
- Medical Portal;
- online shop;
- Construction company website;
- Buy-sell portal;
- Training Center website;
- Mobile application.
Let’s consider which site from the list meets the needs of your business and what happens after choosing a site type.
What is the stage of making a site
The first stage: writing a technical task - a detailed description of the functional and visual side of the site.
The second stage: drawing a sample design based on the technical task - the main page of the site and the design of the components on it. The design of the components can include a drop-down menu - ie sub-menu design, language switch movement, slider style, and/or several versions. It would be good to pre-select samples of different similar types of websites that are liked by both the client and the performer so that recommendations can be made. These samples should have the form of a document and be described in the technical task.
From the created patterns it is possible to create some idea of what style of the slider the user likes, what type of menu, and what structure of the main page is acceptable to him/her with screenshots or as an additional task. All this will make it easier for you to get the desired result. It is also important to go into detail about the other components that are variable on the home page.
When you choose the type of site you want, you can then submit the desired requirements to the contractor, after which you will hear the recommendations of the contractor, what he offers as an alternative, then a contract is signed between the companies, which is accompanied by a detailed technical task. A demo version of the home page will then be drawn, with the client and executor having to go through an initial meeting according to the given task to find out how well this design responds to the client's interests.
After viewing the header page design changes will be corrected if requested. After going through all the details, the final version is approved. After all this, according to the existing technical task, the internal pages are drawn.
The client and executor will discuss after completing all the page drawings how well this design meets the business needs. For the design review to become more presentable, the customer should submit animation and feature samples. For example, when the mouse is moved, the button changes color moves or changes the caption, and so on.
According to the above task, all components must be passed and the design drawn. Designs should then be based on writing the task at the front of the site, not textually, but with components and a description of the whole process, what movements and transitions this design perform. This allows you to exclude any details because after writing the initial task, in the process of drawing designs, the task is often changed by 20% - 30%, and adjustments are made in the form of add-ons
It is already time for the client and the executor to discuss what functionality and what capabilities the control panel will have. At this stage, it is necessary to write the technical task of the control panel as well. To avoid risks, it is best to write down the task to be performed not only on the front but also on the Back end (control panel). But if the performer already has a ready-made CMS, the customer should see all the features of this CMS in the form of a presentation or demo version. It can also pre-request control panel instructions to know-how changes, updates, corrections, deletions, data management, etc. are made.
After passing this stage, development must be done. Writing the site code consists of two stages: Front and Back, based on the already approved designs, it should be written at what time the Front and Back part will be ready. The customer must request a test version of the work to be performed within the timeframe set by the contract.
There is no site creation without a defect elimination and testing phase, so the performer must conduct initial testing, however, the more closely the client is involved in the testing process and the test link will verify their information, review the already moving version of the written and drawn design.
Testing is done not only on the screen expansion of one device but on all possible versions. The customer should request a test link to test their website on different sized monitors as one website might look right on a 15-inch monitor but wrong on a 21-inch monitor. Therefore, the customer should describe all possible defects in the document, provide them to the contractor, and request deadlines for the elimination of this defect and then re-test and so on until we get the final version up and running.
The main mistake that the client and the executor make during the testing phase is to ignore the agreed modules and add new modules in the information placement process. To avoid error, it is best to complete the first agreed task and only then add the additional required modules identified during the testing process. Create a new document and create a new design and task based on these plugins, as well as write down the execution time and budget, this will help complete the site on time. Or after the completion of the main task for the mentioned supplements, conclude a technical support agreement for the desired period, and describe the list of details to be performed at that time.
Today time is the most important component, we urge users to be as focused as possible on the completion of the current project, as well as describe in parallel all the add-ons and needs that the business has, write down their deadlines, costs, tasks, and only then decide the need for this or that add-on.
Since users use different browsers to get information and open the site, after checking the resolutions, the site is already tested in them: Google Chrome, Mozilla Firefox, Microsoft Edge, Safari, etc.
Today, the majority of users (70% - 80%) browse the site on mobile devices, so when designing and writing a technical task, not only the nuances of the desktop version of the site but also the mobile version of the site should be taken into account.
A site without content is just as useless as content without a reader, so ideally the content to be placed on the site should be ready before the design is approved (it would be nice if 20% - 30% of the content already exists during the design process), but unfortunately this is not the case. At the time, at least 70% - 80% of the content to be posted on the site must be provided by the customer.
After submitting content, you should start processing these texts for the search engine, because integration with search engines is a difficult and lengthy process, it requires writing a task and strategy. So it is better if everything is settled in the process of making the site.
Content plays a bigger role than code in the performance of the site, because a small flaw in the site code may not affect the user as much as non-relevant and incorrectly selected content that does not describe the reality.
So it is better not to waste time and resources on creating content, posting, and studying its trends. The content of the site should be entirely built on the needs of the users. We must also remember that creating a site does not automatically mean creating and placing content, the site is created by developers, and the content is copyrighted by content managers. These are two different services.
Domain and Hosting
After completing the testing phase, it is necessary to launch the site in the Internet space, for this, the customer will need a domain and hosting. However, if the executor has an idea from the beginning about what type of hosting is needed for this or that site, then this information will be written in the technical task, through which the client will have already determined each annual budget that will be needed to maintain the site.
The price of hosting depends on the site, so when the performer knows the size of the site he can already advise the client what volume and price the hosting will need for his site to work properly.
The technical task should specify in what languages the website will be written, what programming languages the programmer will use on both the Front and Backside. The customer must also agree in advance on the difficulty of providing technical support for this site when it is launched online.
Whereas there are many programming languages in which finding an artist is often very difficult or very expensive. Accordingly, the customer should be informed about the nuances of this or that programming language, because they should know how much easier it will be to find an employee for technical support (in case he does not want to sign a contract with a technical support company).
If we look at the site as we do the branch image on the Internet, it will be easier to understand why it needs technical support at a later stage. Just as an office needs a cleaner, a technician, an office manager, this is exactly how a website needs a webmaster or their team.
Today the web industry is updated and developed daily, therefore once written code, once rendered technical assistance will not be enough, because any code and/or server needs to be updated and technical support over time so that the site does not lag in time. The executor undertakes the obligation to sign the technical support.
It is also important for the customer to know in how many years the mentioned code will be functional without any support and at what time it will respond to the new technological possibilities.
Technical support should be distinguished from monthly service.
Technical support is only to provide services, assistance, upgrades to the technical part. This does not mean creating new modules and functionality.
After creating the site, the question arises - how to attract visitors? To help you attract visitors to the site and analyze them:
- FACEBOOK PIXEL
This is one of the main analytics tools of Facebook to help you determine your target audience. Which will ultimately successfully impact you on your advertising campaign. After adding a special, processed code to the site, this tool will allow you to:
- Then, the user visits any page of the site and performs any action this information is automatically transmitted to FACEBOOK. It will make your advertising campaign more successful;
- Optimize your advertising campaign budget, for example, by placing an automatic tender on the target audience that is likely to buy on your site;
- Track conversion rates from your Facebook ad campaigns. For example, how many people buy Facebook after clicking on an ad;
- Also with the data collected by Facebook Pixel, you can track site visitors and fully optimize your goals for them.
- Google Analytics data
Google Analytics is part of Google's marketing platform, which allows us to see the full analytics of the users who come to our site. It helps us to answer the many questions that may be of interest to anyone who has their website:
- How many people come to your site;
- Which device did they use?
- Which pages of the site do they stay on the longest and which pages do they leave instantly;
- You can also understand the sequence of the path that the visitor takes to the site - to perform any task;
- Demographic data of users and many more.
The answers to these and other similar questions and statistics will help you to identify all the existing problems and find the right ways to solve them. Utilizing online space has become even more relevant for businesses today than ever before. The rapid growth of technology is pushing us to have a closer relationship with the digital realm. That is why when you know better all the necessary and important details about the desired product, you will no longer have to make the necessary decisions for your business.
- Google webmaster
Google Webmaster - helps the site owner to gain recognition on the Internet, for which he provides important information such as:
- Which search queries have the highest traffic (through which your site ranks faster in the ranking of Google search results);
- Provides information on the resources used by sites to rank in the search engine;
- Checks whether search results contain details: product, offer, and contact information;
- Checks the effective rate of popularization in the case of the mobile version;
- Helps you identify the keywords you need.
Google webmaster also helps you to find flaws in the code on the HTML side, which prevents the site from occupying a leading position in search engines.
- SEO audit
This is a web platform search engine audit, a study of the relationship between a site and search engines. It refers to parameters such as keywords, phrases, meta-tags, content quality, and site-key.
- With the help of good SEO your potential customers will find you easily;
- No SEO- No visitors. If no one will find the site, then you are wasting your time, energy, and money to create it;
- SEO audit allows you to find out specifically which page or page setting has a problem. Is the content entered correctly and how well the web page is adapted to mobile and different sized monitors.
The process of concluding a contract is the most responsible stage because it should contain all the details of the above processes.
The contract must state:
- Volume and quantity of work,
- All stages of work performance,
- Rights and obligations of the parties,
- Every detail of the work to be performed,
- Payment stages,
- It should also describe the process of passing all the stages,
- Acceptance of handover deeds.
Utilizing online space has become even more relevant for businesses today than ever before. The rapid growth of technology pushes us to have a closer relationship with the digital realm, so when you better understand all the necessary and important details about the desired product, you will no longer have to make the necessary decisions for your business.
Only original solutions - Lemons.ge
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