How much does a logo cost?

08. 09. 2023

This question worries many – both those who want to order a logo and its creators.

It’s no secret that the correct answer to this question is from zero to infinity.

Let’s now find out what factors affect the price of a logo:

Time of execution;
The presence of a sketch or outline;
Creating a corporate style;
The volume of the brand book.

Time is the most precious resource a person has today, so if you rush to create a logo, it increases its cost, as the designer will have to devote more time to it and may need the help of another designer to complete the work on time.
When you have an idea of what kind of logo you want - you know the colors, you have an outline, an approximate style - this makes the designer's task easier and he can easily create the logo you want.And when the designer has to draw a logo from scratch to get the result you want, he may have to create more options, which also requires more time and resources.
Of course, developing a corporate identity is always more expensive than just creating a logo. However, as part of a package offer, each element will be cheaper than if ordered separately. Accordingly, developing a logo in this case will cost less. The purpose of the company's corporate style is to make the company's products recognizable and develop a design that stands out from competitors, thanks to which consumers can easily make a choice. The corporate style also protects the company's products from counterfeiting. The corporate style can include a number of elements through which it influences the target audience, these can be:

Brandbook;
Corporate colors;
Corporate slogan (tagline);
Collection of corporate fonts;
Printed materials.

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A brandbook is a brand guide that includes the tools needed for brand development.

What does a brandbook consist of: documents (e.g. letterhead, folder), printed samples (e.g. flyer, booklet, poster), and souvenir designs (e.g. pen, flash drive). However, this list may be different in each specific case, with something added or subtracted, depending on the company's needs.

Who is it for: PR managers, marketers, designers, printing staff, and everyone who deals with content, visual design, or printing.

What does its existence bring to the organization: The mission of the brandbook is to correctly convey to employees the idea of the brand and its most important elements, the entirety of which creates the brand identity, its image.

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The brand book contains the company's positioning, mission, values, all the rules for using corporate style elements, and their detailed specification. Creating a brand manual is the final part of developing a corporate style, which allows the company to accurately reflect the brand's visual style in any communication channel or medium in the future.

A good slogan and logo alone are not enough to position a brand and increase its awareness.

Brand positioning is a strategy that allows you to differentiate your company from your competitors. To develop this strategy, you will need a brand platform.

A brand platform is a document that outlines the characteristics that distinguish a brand from its competitors. It includes branding, corporate identity, unique selling proposition, competitive advantage, positioning, brand language, target audience description, brand mission and values.