What should I know as a customer before ordering a logo?

11. 11. 2024

Creating a logo is a big step for your business, so it’s important to consider a few things beforehand:

A logo should reflect your business

A logo is the “face” of your company — it should convey the essence of your business, and you should know exactly how you want customers to perceive you. For example, if your business is about children’s products, a colorful and fun logo might be better than a serious and strict design.

You should research your competitors

See what kind of logos companies have that offer customers similar products or services to yours. This will give you a better idea of ​​what style you like or, conversely, don’t want for your logo.

You should decide what type of logo you want

A logo can consist of only text (e.g., the company name), only symbols, or a combination of both. Determine in advance what style of logo best reflects the character of your business.

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Color and Style

Colors and shapes have a strong influence on how consumers perceive your brand. For example, blue often represents trustworthiness, while red represents energy. It will help the designer if you know from the beginning what colors best convey your personality.

Focus on simplicity

Remember, a logo should be simple and easy to remember. If it has too many details, it can be difficult to perceive, especially at small sizes.

When you have a clear idea of ​​​​what kind of logo you want - you know the colors, you have an outline, an approximate style - this makes the designer's task easier and he can easily create the logo you want. However, when a designer has to draw a logo from scratch, he may have to create more variations to get the result you want, which also requires more time and resources.

Many people have ideas, but only Lemons.ge has solutions!

Lemons.ge team is always by your side when you need a creative vision and real results.

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