How to improve presentation design - tips from a graphic designer

The success of a presentation often depends not only on the content, but also on how it is presented visually. A beautiful and effective design leaves a better impression on the audience and makes your ideas more simple and convincing.

Here are some simple but necessary tips:

1. Simplify design

We often make the mistake of trying to include too many elements in one slide. This leads to the audience getting tired and losing their attention. It is better to present one main idea on each slide.

If you want to explain the features of a new product, do not write everything on one slide – separate each feature on a separate slide and simplify the text – human texts are much more marketable.

2. Choosing the right colors

Colors are the main tool for visual presentation. You should focus on color matching and simplicity. Use contrasting colors to make the text easy to read.

If your slide has light text, use a dark background. This will help your audience absorb the information better.

3. Use images instead of text

Images and graphics are more engaging to your audience than text. If possible, try to use visuals instead of text to engage your audience and make the information easier to digest.

Use high-quality images or illustrations that are relevant to your topic in your presentation. This will help your message get across to your audience faster.

4. Simple fonts

Text is very important in a presentation, but it shouldn’t get lost in the design. The most effective fonts are simple and clear. Don’t use too many different fonts on your slide to avoid visual overload – stick to your branding. The best choice is a font that is easy to read.

5. Proper slide structure

Proper slide structure helps the audience understand the information. Use headings, subheadings, and lists to make the information easy for the audience to understand. Try to keep the text short and concise, and the main idea clear.

Let's consider examples from different companies to make the information above more visible.

Apple presentations are known worldwide for their simple but sophisticated design. Slides usually focus on one thing or idea, and the text is kept to a minimum. This allows the audience to focus only on the main content.

If you cram too much information into a single slide, your audience won’t be able to see what’s important. Try Apple’s style – use white space, one main image or idea per slide, and only the necessary text.

Google’s Clean Fonts

Google creates a clean and professional impression by using mostly simple and modern fonts in their presentations. The fonts in their presentations are clearly legible and don’t distract attention in the wrong places.

Use large, simple fonts for headings, and small, easy-to-read fonts for body text.

Microsoft Colors

Microsoft often uses contrasting colors in its presentations to emphasize important information. Properly selected colors add dynamism to the presentation and make it easier for the audience to grasp the main information.

Choose colors that balance each other well – for example, a dark background and light text. An example of this is Microsoft slides, which often have white or bright text on a dark blue background, which is easy to read.

Big companies like Apple, Google, and Microsoft know how to use design to create successful presentations. Clean, clear structure, contrasting colors are things you can use to make your presentations more effective and convincing.

Consider these examples and tips, and your next presentation will not only be informative, but also visually interesting and successful!

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