What's New in Marketing - 2024? #1

In 2024, the world of marketing continues to evolve to meet the challenges of an ever-changing digital landscape and new consumer needs. After two years of global change, companies and brands are looking for new ways to engage with their audiences by integrating technology and creativity into their advertising activities.

In this blog, I talk about the most noticeable trends of the coming year that will impact the success of companies and businesses.

Artificial intelligence and neural networks

One of the most notable trends that only the lazy haven’t written about yet.

The integration of AI technologies into marketing is completely changing data analysis, personalization of customer experiences, and optimization of campaigns.

For example, AI-powered chatbots and messaging apps are revolutionizing customer interactions by providing personalized experiences and instant solutions, helping to build more authentic connections with them.

In 2024, AI-powered marketing tools such as chatbots, voice search optimization, and predictive analytics will become even more widespread.

Augmented Reality (AR) and Virtual Reality (VR)

Immersive technologies like AR and VR can help you create immersive brand stories and introduce new and more engaging ways to increase customer engagement.

In 2024, these technologies will be more deeply integrated into strategic marketing activities. By offering virtual experiences, e-tailers can enhance their brand value and customer experience.

Hyperpersonalization

Through artificial intelligence and machine learning, sales and marketing teams can process vast amounts of data in a very short time, allowing them to create relevant products and offers for their customers.

Imagine a customer named Anna browsing an online clothing store. The website’s AI engine analyzes her past purchases and the user’s interaction history with the site. Based on this data, the platform suggests products to Anna that match her preferred style, size, and color, as well as personalized recommendations for additional accessories.

When processing data, businesses have certain responsibilities, so they should explain to users how they collect this data and obtain their consent for its use.

Influencer Marketing

Today’s consumers want real and authentic relationships with influential, recognizable people.

Influencer marketing is already part of many brands’ marketing plans and is no longer a novelty. In 2024, trust in them will increase even more, and the spotlight will shift to micro-influencers - people who have smaller but highly engaged followers.​ Around 1,000-100,000. They speak on niche topics and enjoy a high level of trust.

With this in mind, consider collaborating with influencers who have smaller but loyal audiences and who value authenticity.

What's New in Marketing - 2024? #2

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