How to start copywriting?

A Beginner's Guide

“Words can sell anything – if you choose them right.” – Joe Sugarman, legendary copywriter.

Copywriting is not just writing text. It is the art of making the buyer stop – buy, click, contact you. A copywriter is someone who uses text to persuade and build trust.

What is copywriting?

Many beginners think that copywriting means writing beautifully. In fact, the goal of copywriting is to provoke action. A copywriter writes not just so that the reader

reads, but so that they take a certain step – buy a product,

click a link, register or contact you.

Copywriting combines:

• Psychology;
• Marketing
• Structured writing;
• A clear goal.
  
  

Start learning - focus not only on theory, but also on examples

There are thousands of resources for studying copywriting, but working with them is not worth it chaotically. Here's how to get started right:

Analyze famous advertisements - how does the text begin? How does it make a sale? 

Analyze - what action does the text require from the reader?

There are many free courses, YouTube videos, where you can get basic information in this area.

However, the main lesson is only you, you can learn everything by observing yourself, practice every day - write on real topics..

Writing skills are improved both technically and creatively only with practice.

Wondering how you can practice getting started?

Write a product description for a cheap pasta as if it were a high-end brand.

Go through ads on Facebook or Google and try to write a better version of them.

Learn the structure - copywriting is not just about "inspiration"

All strong texts have a strong structure. One of the most famous copywriting models is AIDA:

• Attention - an interesting headline;
• Interest - showing a problem or need;
• Desire - explaining the need for the product or service;
• Action - a clear "click here", "contact us" or "order now"
  
  

Don't be afraid of feedback - it is the main force of your growth

The first text you create will not be perfect. The main thing is to listen to readers, comments, user recommendations and improve your own texts. Every feedback = a new opportunity.

Copywriting is a profession that turns words into business income. To start it, you need to study, analyze, practice and be patient. If you devote at least 1 hour every day to developing your writing skills, very soon you too will be able to say: “I write texts that sell.”

Many people have ideas, but only Lemons.ge has solutions!

Lemons.ge team is always by your side when you need a creative vision and real results.

Address: Tsereteli Ave. 117a

Contact: ( 995) 032 2 45 01 01