UI and UX Design: How to Create a Website You'll Want to Use

A company or brand website is one of the main marketing tools for a business. It is an integral part of a marketing strategy, which is why the process of creating it should begin as soon as your future brand has a name, logo, and corporate identity.

A perfectly functional, intuitive website can become a serious competitive advantage for a brand and attract users who are not satisfied with the navigation, functionality, or accessibility of a direct competitor's site.

UI (user interface) and UX (user experience) design are responsible for how understandable, functional, and aesthetically appealing your website will be to users.

User experience — is the consideration of a positive user experience: in the architecture of the site, ease of navigation, ease of use of certain elements, blocks, etc. UX analyzes the behavior and intentions of people in the process of using the product. The goal of UX design is to improve user satisfaction and, with its flexibility and sophistication, give them both practical and aesthetic pleasure. That is why when developing a website, first of all, you should think about the user experience and only then move on to visual design.

Developing UX design requires close contact with the user to know exactly what they want.

User interface - is the graphical layout of a web page. It includes the buttons we press, the text we read, the images and videos we see while using the web page. In other words, all kinds of visual elements and animations that are present on the site are related to UI design.

The relationship between UX and UI can be explained in the form of a metaphor. If a website is a house, then UX is the foundation, walls, room layout, etc., and UI is the interior design and decor elements that add extra coziness to the house: colorful pillows, curtains, an extravagant but elegant vintage chair in the corner.

Because of their close connection and the importance of UX and UI, both aspects should be equally considered when designing a website.

What role does UX play in creating a website?

When starting to develop a website, a designer must conduct a number of preparatory tasks. In particular, research how real users will behave when accessing the website.

In addition to the arrangement of graphic blocks and buttons, do not forget about the text, contact with which creates a different level of user experience. Moreover, text in most cases becomes a separate object of A/B testing. Therefore, when developing a website, close interaction between all team members, designers, developers, UX copywriters, product managers is extremely important. When they work together to create a site, they must find the perfect balance between business goals and user needs.

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