FROM HEADER TO FOOTER: 5 WAYS TO MOTIVATE USERS TO SEE YOUR SITE FROM START TO FINISH

11. 12. 2017

The time when designers were trying to put the most important information on the site to the "fold line" was a thing of the past. The length of the landing is increasing, which contributes to the site's adaptability - the growth of mobile users requires owners to create a mobile version of the site. The smaller the screen, the longer the site becomes.

The new trend simultaneously simplifies the creation of a one-page site and facilitates more detailed content processing.

1. Important Content - At the beginning

Although the user starts downloading the site as soon as he starts downloading - the content he sees first gives him a first impression and is the basis for further action. The visitor will continue to browse the site only if he / she likes the first page. Unique facts about the brand and product, and beautiful images push users to the next action .

2. The visual signal that drives you to "scroll"

Sometimes the best way to motivate a user is to ask him directly. Tell them immediately that some of the information is available below. A sophisticated non-destructive signal, for example: an arrow or a text indicating a user to act.

3. Create a transparent navigation

Navigation - This is a very important factor in the user experience. The biggest risk of wrong navigation is disorientation. If the menu is lost during scrolling, the user will have to return to the desired information. This often annoys users and (to the end) it leaves the site in a way that it has not even seen. The solution is one - the menu bar should scroll along when scrolling.

Navigation on mobile devices has its own characteristics. Because the screen size is smaller, the navigation bar appears only when the user stops scrolling.

4. Use animation to attract users

Functional effects, for example: parallax or scroll animation. In case the user is interested, they may wish to visit the site completely. Similar elements to inspect the site makes it a kind of a game called "What's next? »

5. Avoid accidental scrolling

You probably know a similar example - scrolling is done arbitrarily, without user influence. This has a negative effect on the user, as the action takes place without its control. In most cases, the user will leave the site at this time.

Site header to footer scrolling ensures a good reputation for search engines.

In addition, user-like interest in the site increases the conversion rate.

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