Brand Humanization – Why Should You Talk to Your Customer Like a Grandma?

"If you can't explain it to your grandmother, you don't understand it yourself." - Albert Einstein

Today, when social media is an integral part of our everyday lives, simply advertising a brand is no longer enough. Consumers are not just looking for a product or service - they want a relationship, an emotional connection, and trust. That is why humanizing a brand is one of the key strategies for successful communication.

Humanizing a brand means making our message simple, natural, and most importantly, human. The more honest and open we are, the easier it will be for the brand to gain the trust of the consumer. Everything should be simple, so that even your grandmother can understand it as well as her peers.

How to create effective communication on social media?

• Speak naturally – address the consumer as if they were a friend, without unnecessary difficulties.
• Simplify and access – your message should be understandable to everyone, including grandmothers!
• Response and dialogue – do not limit yourself to posts, answer questions, show attention.
• Emotional connection – consumers respond to sincerity and genuine feelings.
• The power of stories – follow real stories that will make the brand human and close.

How do we make our message clear to everyone, including grandma?

• Use simple and understandable language;
• Avoid complex terms and technical details;
• Give real examples;
• Speak as if you are explaining something to a family member.

Simple, accessible and friendly communication makes the consumer feel as if they know the brand personally. For example, Nike has created a social media channel for its customers, where they actively answer their questions and provide assistance.

Innocent Drinks - a well-known beverage brand, uses jokes and direct language, which makes their communication very approachable.

Apple stands out for this approach, which always uses simple language in describing its products, without overly complicating technical details.

Dove's “Real Beauty Campaign” is a clear example of this - the brand gained consumer trust by presenting real people and their stories.

Wendy’s – This fast food chain has become known for its bold and humorous communications. Their responses to customers and competitors often go viral, creating a unique, direct image for the brand.

Brand humanization is not just a trend – it’s a way for companies to win over consumers. Be more approachable and honest – and you’ll see your influence grow!

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