There are people behind brands and acronyms.
Everything you see around you.
Every color your eyes perceive has a soul.
Because you can’t create anything soulless – you put your part in its creation.
An idea!
An idea sometimes flashes like a bird’s chirp, and sometimes it makes you think days and nights.
It makes you forget all other thoughts and think only about yourself.
People are constantly looking for inspiration.
Therefore, everything around you is created by man and has a soul.
A brand as a living organism:
Every brand is a small state.
It has its own colors, shapes, sounds and spoken language.
Based on this, it finds its segment.
This is how it communicates with the consumer.
• If you have ever tasted a burger drawn on a poster;
• If you have ever clearly heard what the sound of that car would have been like if it were parked right now;
• If you have ever caught your eye at a banner on the street.
Then know for sure that - the brand has found your heart!
Behind all this are people who have thought about it in advance, planned it and "aimed" at you.
At first glance, a brand logo may seem like just a label.
But in reality, it is a person's thought - transformed into a symbol.
And one word, one shape or one color sometimes requires more than a year of thought and research.
Not because it is beautiful - but because it makes you feel something.
It makes you remember something.
It becomes embedded in your mind or heart.
An abbreviation - for some, it is just a set of letters.
But behind them may be a customer’s feedback at 3 a.m., a rejection at the first presentation, or that one word that forced the team to start all over again.
The strongest brands are created by people who see how someone else feels when they see a color or sound.
They listen to what hasn’t been said.
They see what hasn’t been written.
And they understand where a logo ends and influence begins.
A brand isn’t created when a designer saves a file.
Nor when a copywriter puts the final period.
A brand is created when someone sees it for the first time, stops… and believes.
And all this only happens when there’s a person behind it – with work, emotion, observation, and heart.
Many people have ideas, but only Lemons.ge has solutions!
Lemons.ge team is always by your side when you need creative vision and real results.
Address: 117a Tsereteli Ave.
Contact: ( 995) 032 2 45 01 01
Other News
