X, Y, Z - Generation Theory - How a Brand Should Speak to Different Generations
30. 05. 2023

X, Y, Z - Generation Theory - How a Brand Should Speak to Different Generations

Creating a brand directly depends on working with the audience, their tastes, interests, and opinions.
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12 major graphic design trends for 2023
27. 01. 2023

12 major graphic design trends for 2023

New trends in graphic design will bring us another year of aesthetic revival and new creative experiments.
How to make a simple product unique
01. 12. 2022

How to make a simple product unique

Today, competition in all areas of the market is very high and it is increasing day by day.
How trademark becomes a brand?
16. 08. 2019

How trademark becomes a brand?

After what trademark becomes a brand, and what pushes customers to differentiate it from other products? How it becomes special?
The Principles of Design
25. 06. 2019

The Principles of Design

The principles of design are universal ideas used by designers to create an effective composition in site designing, logos, posters, and etc
10 creative branding trends in 2019, Part 3
16. 04. 2019

10 creative branding trends in 2019, Part 3

Technology has a great influence on branding trends and when one company starts modern, innovational visuals, people raise their standards and start to expect the same standard in all their f
10 creative branding trends in 2019, Part 1
14. 03. 2019

10 creative branding trends in 2019, Part 1

Let’s start with the most important change which 2019 is going to bring. With the help of technological progress
What is a brandbook
23. 01. 2015

What is a brandbook

The Lemons company was founded in 2012, but started its activities in 2009. At that time, there

PR

HOW DO WE RESPOND TO THE PRICE PROTEST?
18. 01. 2018
Sales often show dissatisfaction with the price. This is related to the fact that many consumers are trying to get a discount through this method.
Opinion Leaders in Social Media
21. 11. 2017
Digital technologies are the best tool for creating intelligent leadership today.
What is a Hashtag and how to use it?
30. 06. 2017
Hashtag - is a sign used to divide and distribute posts on social networks and blogs.
Creative Outdoor Advertising
25. 01. 2017
Outdoor advertising should attract the attention of passers-by, no one should be left unattended, but nowadays it is overlooked by some because of its excessive number