Branding

How trademark becomes a brand?

After what trademark becomes a brand, and what pushes customers to differentiate it from other products? How it becomes special?

The Principles of Design

The Principles of Design

The principles of design are universal ideas used by designers to create an effective composition in site designing, logos, posters, and etc

10 creative branding trends in 2019, Part 3

10 creative branding trends in 2019, Part 3

Technology has a great influence on branding trends and when one company starts modern, innovational visuals, people raise their standards and start to expect the same standard in all their f

10 creative branding trends in 2019, Part 1

10 creative branding trends in 2019, Part 1

Let’s start with the most important change which 2019 is going to bring. With the help of technological progress

What is a brandbook

What is a brandbook

The Lemons company was founded in 2012, but started its activities in 2009. At that time, there

Web Page

7 principles of UX design for creating great website

During the day we spend a lot of time online reading news, navigating websites and using web apps. But our experience online is not the best that we could have.

Influence of colors on customers

The color can give you a sense of brand philosophy in the subconscious, and establish a relationship.

Why do you need your website???

Before creating website, asked questions are following - what is the aim of website and how it is supposed to function.

Myths about building a website that you shouldn’t believe

If you think that building your website can save your money you are mistaken. It is always recognizable for visitors whether the website is built by a beginner or a professional.

What is Responsive web design?

Responsive web design (RWD) is an approach which makes design and code flexible for all screen sizes. RWD provides optimal visibility for website on all the digital platforms.

How web design helps in attracting customers?

If you have a website you have heard of the terms User experience design (UX) and User interface design (UI).

Functional Minimalism for Web Design (Part 2)

Every detail is important in minimalist design. Whatever you choose to leave in is vital.

Functional Minimalism for Web Design (Part 1)

As web design focuses more and more on good user experience, designers need to create the most usable and attractive websites