Branding

How trademark becomes a brand?

After what trademark becomes a brand, and what pushes customers to differentiate it from other products? How it becomes special?

The Principles of Design

The Principles of Design

The principles of design are universal ideas used by designers to create an effective composition in site designing, logos, posters, and etc

10 creative branding trends in 2019, Part 3

10 creative branding trends in 2019, Part 3

Technology has a great influence on branding trends and when one company starts modern, innovational visuals, people raise their standards and start to expect the same standard in all their f

10 creative branding trends in 2019, Part 1

10 creative branding trends in 2019, Part 1

Let’s start with the most important change which 2019 is going to bring. With the help of technological progress

What is a brandbook

What is a brandbook

The Lemons company was founded in 2012, but started its activities in 2009. At that time, there

PR

HOW DO WE RESPOND TO THE PRICE PROTEST?

Sales often show dissatisfaction with the price. This is related to the fact that many consumers are trying to get a discount through this method.

Opinion Leaders in Social Media

Digital technologies are the best tool for creating intelligent leadership today.

What is a Hashtag and how to use it?

Hashtag - is a sign used to divide and distribute posts on social networks and blogs.

Creative Outdoor Advertising

Outdoor advertising should attract the attention of passers-by, no one should be left unattended, but nowadays it is overlooked by some because of its excessive number