10 tips on how to create a logo that everyone will remember #1

Creating a logo is an integral part of the brand development process. A logo should describe who you are as a brand.

A logo is a visual representation of your brand. It takes time, patience, and significant effort to get a logo to its final destination. Not only startups, but even experienced designers spend a lot of time thinking and researching about logo designs. That’s why today we’ll talk about tips that will help you create a logo that everyone will remember.

1. Know what you’re working with

First of all, set your logo design goals and define exactly what you want to achieve and what it will take to achieve it. Once you know what brand you’re thinking of creating a logo for, you can then easily start designing. Remember – branding and logos are two different things. Branding is the nuanced art of building a brand, while a logo is the visual expression of the brand itself.

 2. Visualize on paper, then render digitally

In today’s world, we tend to go straight to digital tools to get work done, forgetting the power of a paper sketch. A paper sketch doesn’t have to be perfect, but it can help you get your work done more accurately. Sketching out your logo helps you visualize it, develop shapes, and remember your initial thoughts. For small, quick ideas, visualizing on paper is easier than working in software. It may sound a little old-fashioned, but picking up a pen and paper is an integral part of the creative process.

3. Tell a Story

Designing a logo allows you to tell a story. To make this story impactful, write down the keywords that define your brand and speak to who you are as a brand and incorporate them into your logo. They will give it meaning and purpose.

The meaning of a logo doesn’t have to be inherently obvious, but it should convey a core message. Everyone was amazed when they first discovered the arrow on the FedEx logo. Look at the Tour De France logo and you’ll see a cyclist. The Baskin Robbins logo combines the number of flavors of its ice cream. And we can’t forget the Toyota logo, which, when viewed, reveals all the letters in the brand name. All of these logos tell a story.

4. Start with black and white (you can add color later)

While color is certainly important to a brand’s identity, it can also be subjective. Sometimes colorful logos can make designers lose their creative vision.

With a black and white logo, you can focus on the important shapes and themes. It’s a great way to refine what’s most important. Once you’re happy with the monochrome version of your logo, you can add color.

5. Simplicity

A successful logo should be easy to understand and not overly complex. Simplicity is key, as it ensures that it is easy to remember and therefore recognizable.

A logo does not need unnecessary elements. Negative Space helps the logo maintain its lightness. Many of the most famous global brands have very simple and plain logos (for example, Apple, Chanel, Spotify and the Olympic Games).

10 tips to make your logo stand out from the rest #2

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