What do you feel when you look at the logo?

Well-known psychological studies have proven that it takes only 0.3 seconds to create a visual impression of a person, and symbols and colors are 60-90% of the factors influencing the image formation process. In other words, before the user reads the text or gets acquainted with the offer, the logo already speaks to him without words.

Why is a logo so important?

A logo is not just a graphic sign - it is the history of the brand, the code of its values, and an emotional “passport”. A properly designed logo:

• Increases brand awareness;
• Strengthens trust;
• Distinguishes the brand from competitors;
• Creates a strong emotional connection with the consumer.

The Apple logo is simple, but it is associated with innovation and quality. The Nike logo is about movement and victory. This is not accidental, each element is purposefully selected to inspire people that movement, victory, quality, and innovation are the main values.

Color is one of the most powerful tools in branding. Studies show that 80% of consumers pay attention to the color of the brand when making decisions.

• Red: energy, passion, power. Attracts attention and is often used in fast food chains (Coca-Cola, McDonald’s);
• Blue: trust, reliability, stability. The favorite color of banks and technology companies (Visa, Facebook);
• Green: nature, health, ecology. Often used in organic and eco-brands (Starbucks, Whole Foods);
• Yellow: joy, optimism, reliability and warmth (Lemons, IKEA);
• Black: elegance, prestige, power (Chanel, Adidas).

The words and fonts used in the logo directly affect perception:

• Round-shaped fonts - create a friendly and accessible brand;
• Sharp corners - are associated with strength and seriousness;
• Short words and easy-to-pronounce names are better remembered.

Logo design should be based not only on aesthetics, but also on strategy. The main questions are:

• What should the user feel when seeing the logo?
• What emotion should remain in the memory?
• How easily do people recognize it in different formats (smartphone, billboard, website)?

Many have ideas, but only Lemons.ge has solutions!

Lemons.ge team is always by your side when you need creative vision and real results.

Address: 117a Tsereteli Ave.

Contact: ( 995) 032 2 45 01 01