Decoy effect - a form of marketing manipulation

The decoy effect is a form of marketing manipulation to get consumers to buy exactly what they intended.

At first glance, everything is simple:

• The consumer chooses the cheaper product A;
• over the more expensive product B.

But what is marketing, if you have such an easy choice?!

So what do they do?

- They add a third C product

And this is where the game begins, because the decoy effect comes into play.

How does it work?

If you've ever been to a movie theater, chances are you've bought popcorn.

If you had only these two options:

Small 5 lari - A;

Large 9 lari - B.

Most likely, you would choose A.

But with this marketing manipulation, C is added in the middle - the average price, and if we take the given value as:

• Small 5 GEL -A;
• Medium 8.50 - C;
• Large 9 - B.

Which do you think most consumers will choose?

The correct answer is B.

Since people perceive A as very rare, C is normal, but with very few additives they can get B.

The original goal was to sell product B.

თუ დააკვირდებით:

• Sites;
• Applications;
• Programs;
• Brands.

You will find that they use the 3-price offer method and they always know exactly that two sell the third. Using the Decoy Effect in business is very important for managing sales and achieving the expected results. So if you are not using it yet, then it is time - get more benefits from the already familiar and tested method.

Many people have ideas, but only Lemons.ge has solutions!

Lemons.ge team is always by your side when you need creative vision and real results.

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