Marketing

Do you want everyone to know about your business?

Do you want everyone to know about your business?

What is social media marketing really?

Horizontal and vertical governance

Horizontal and vertical governance

Horizontal and vertical governance are types of governance systems within a company.

Why was it necessary to move from conventional marketing communications to integrated ones?

Why was it necessary to move from conventional marketing communications to integrated ones?

Every organization uses multiple channels to communicate with its audience.

What is alternative marketing?

What is alternative marketing?

Alternative marketing includes non-traditional methods and strategies that companies use to promote their product/service.

Decoy effect - a form of marketing manipulation

Decoy effect - a form of marketing manipulation

A form of marketing manipulation to get customers to buy exactly what they had planned to buy.

What's New in Marketing - 2024? #2

What's New in Marketing - 2024? #2

Consumers are increasingly looking for brands that share their values.

What's New in Marketing - 2024? #1

What's New in Marketing - 2024? #1

In 2024, the world of marketing continues to evolve to meet the challenges of an ever-changing digital landscape and new consumer needs.

Social Media Management - 10 Golden Rules

Social Media Management - 10 Golden Rules

And when your customers already have these capabilities today, it becomes very important.And when your customers already have these capabilities today, it becomes very important.

What is aggressive marketing and how does it differ from classic marketing?

What is aggressive marketing and how does it differ from classic marketing?

Aggressive marketing attracts a mass audience

Branding

A systematic and emotional approach to design

User says: "This was made for me"

How to improve presentation design - tips from a graphic designer

The presentation should sell the product!

Follow us if your brand looks the same as it did 10 years ago

Discover how the brands' adventure began

Brand image is a consumer's perception of your brand, based on their interactions.

What is branding and what role does it play in business development?

What is branding and what role does it play in the development of your business? For a company

How to choose a name for a company?

A company name (or brand name) is a mental trigger that helps current and potential customers

Let's consider each archetype and choose the best one for us.