What is conversational marketing and how can we use it for business?

Conversational marketing is a marketing strategy that promotes two-way communication between a brand and its customers. Conversational marketing is commonly used to increase online conversions. A conversion occurs when a customer or website visitor takes an action that the brand encourages them to take, such as making a purchase.

The benefits and need for conversational marketing

Conversational marketing, or conversational marketing, is marketing that engages consumers in a dialogue: a brand wants to talk to its customers and subscribers and to do so, establishes two-way communication with them in real time.

This conversation does not only happen over the phone: the brand provides consumers with multiple channels for communication, and they choose the platform they want. 

Conversational marketing has all the tools needed for good personal communication with the buyer:

1. Market leadership in digital experience

Digitally-focused companies are not only establishing themselves as industry innovators, but also elevating the customer experience. Improved online shopping experiences through conversational marketing are setting new standards of quality in the industry.

Listening to and taking into account customer feedback can help you learn more about your customers and use that knowledge to deliver a better experience than your competitors.

2. Improve call center and sales department performance

Conversational marketing allows you to seamlessly integrate digital lead management strategies: quickly classify, redirect and close them.

3. Increase conversion rates

Conversing with a buyer increases the likelihood of a purchase. Personal communication and engagement help the customer overcome all barriers.

4. Great opportunities for sales

When interacting with the buyer, you will understand their needs. This information and your own experience will allow you to offer them a better product with additional services or even a complimentary product.

5. Increase customer satisfaction

Often, the stronger the impression of a product and service on a person is made by the user experience.

When a customer has the opportunity to contact you through a communication channel that is convenient for him, this creates additional comfort and a positive impression of the company.

6. Shortening the sales cycle

The sooner you communicate with an interested lead, the easier it will be to convert him into a customer.

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