What is a brand book and why is it important for a company?
A Brand Book is a guiding document for a company's brand identity, which combines the company's mission, vision, values, and visual characteristics. It is a brand "passport," ensuring consistency and accuracy in its use both in internal processes and in external communications.
A Brand Book plays an important role in:
- Protecting the brand identity: it accurately defines the visual and verbal elements of the brand;
- Simplifying work processes: employees and partners receive uniform information, which reduces misunderstandings;
- Strengthening brand awareness: maintaining a unified style makes the brand more recognizable and trustworthy for the audience.
Let's consider what to include in a Brand Book and how it can be used in everyday activities.
The company logo and Brand Book are the two main components that determine the company's visual identity and communication strategy. These elements give the company a unique look, which helps to increase its awareness and establish the right relationship with customers.
What does a brandbook include?
Logo usage rules
Describes how the logo should look and be placed in various media: on printed materials, on the website, on advertising platforms, etc.
Colors and fonts
The main and auxiliary colors of the brand are defined, which should be used in all materials. It also indicates what types of fonts correspond to the brand style.
Visual elements
Photography, icons, graphic design details that create the brand identity.
Communication tone and style
How does the brand communicate with its audience? The tone can be friendly, professional, or more creative, depending on the type of brand.
Why are a logo and brandbook important?
Consistency
A brandbook ensures that all of your company’s visual and communication materials are consistent. This means that the logo, colors, font, and tone look the same across all platforms – from your website to your promotional flyers. A consistent style creates an image that customers can easily recognize and understand.
Customer trust
A professionally designed logo and brandbook create a strong sense of trust with your audience. When a brand is well-designed visually and communicatively, customers are more likely to trust it because it shows that the brand is serious about its business and adheres to high standards.
Competitive advantage
A great logo and brandbook will make it easier for your company to stand out in the marketplace. They allow you to stand out from other companies, which can increase your brand awareness and even increase sales.
Economy and Strategic Management
A brandbook is a kind of “guidebook” for you, your designers and marketing team. When you need new branded material, for example, an advertising flyer or a website element, you know in detail how everything should look according to the rules set out in the brandbook. This not only helps you save time, but also reduces the likelihood of errors and saves resources.
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