Content and SEO: What texts should we place on the site for search engines #1

Why do visitors visit your website?

90% of visitors are looking for useful information on the site. Attractive design, simple structure, "fashionable" functions do not work without content - texts, photos, graphics, video and audio - the content that is placed on the site must meet the needs of the user, otherwise your resource will lose visitors and, accordingly, will be lowered in the search engine results.

Let's find out how texts affect search engine positions:

• Behavioral factors. Useful and interesting texts attract users. As a result, visitors spend more time on the site, add pages to browser bookmarks and return to the resource more often. For search engines, this is a signal: “Visitors like the site, so you should show it more often in search results”;
• Getting links. The better the content, the more often it is: shared on social networks, mentioned on other sites, forums and blogs. Search engines take such links into account and, as a result, place the site higher in search engine results;
• Income. Content directly affects the number of visitors to the resource, and the number of visitors directly affects profits. Information portals can receive income from advertising that users will see on the site, and online stores can direct visitors to product pages and thereby increase sales.

How to use texts for website SEO optimization

To create text that will attract visitors and be relevant to search engines, you need to understand the principles of content optimization.

Content management consists of two parts:

1. Internal - work on the site

When starting to optimize the text of the resource, the specialist selects keywords that correspond to the theme of the site. The main keywords fall into the semantic core and are then divided into groups.

Under these groups of keywords, you need to create texts and place them on the pages of the site.

Work on the content does not end there. The key to success is constant updating. You will have to constantly publish new posts. This will make search engines understand that the site is active, new information is being posted on it, so search engine robots will index it more often.

2. External - work with resources (backlinks)

Updating the texts on the site will bring results, but it may take six months or more to see the effect of text promotion. Working with external sites will help speed up the process. The essence of such work is as follows - you prepare texts for other resources, and they place them on their website with links to your site (for a fee, for free, by barter or through link exchange).

Backlinks are quite powerful and one of the most important signals for successful SEO positioning in search engines. In fact, this way the search engine understands that specific content, the link to which is often used on high-quality and authoritative websites, is relatively valuable. Accordingly, on the search results page for users, such a website will occupy a higher position from the point of view of search engine robots compared to competitors.

Quality texts: what does it mean from the point of view of search engines

Search engines place special demands on the quality of content. But what does the word "quality" mean from the point of view of search engines? This is a certain set of characteristics that the text must meet: 

• Uniqueness If you copy someone else's text and place it on your own page, it will not give you any results in search engines. Just like users, search engines also value originality;
• Benefits Google recommends that you think about what the user will get when they enter your site and view the content. Placing text just to fill the space should not be your goal;
• Content Search engines do not position web pages on which the texts are simply translated from foreign texts. In the case of quality content, the texts should be informative and structured - the reading process is facilitated with the help of headings, subheadings, paragraphs, bullets, images and tables, which in turn helps the user stay on the site longer, and this is one of the main tasks of content.
• Without spam Spam, from the point of view of search engines, is not only a large amount of advertising, but also text with excessive keywords. Search engine algorithms monitor spam in texts and can reduce the position of both individual pages and the entire site;
• Error-free Search engines check spelling and punctuation. If there are too many errors in the text, such a page will most likely not appear in the search results.

Many people have ideas, but only Lemons.ge has solutions!

Lemons.ge team is always by your side when you need creative vision and real results.

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