AI in marketing and design - when will it replace us?

Real impact on marketing and design

It’s already 2025 - a text, logo, banner, slogan is created in a second. Midjourney draws posters. ChatGPT creates campaign strategy.

This is where the main question arises: will AI replace human resources? And if so, who and how?

Artificial intelligence is already doing what we used to spend a large budget and human resources on:

And all this is done in minutes.

For example, a company can take one AI tool, record product features and receive an advertising campaign: with texts, slogans, visual guideline suggestions and social media ideas.

The construction company "Alpha Home" has integrated an AI chatbot into its website, which answers all kinds of questions to people interested in purchasing real estate. Or even if you are not planning to buy an apartment right now, but simply have questions about the construction industry, you can contact him and he will answer all your questions. He can schedule an appointment with a sales manager and offer you a free consultation with him. Previously, this was done at the expense of a very large human resource by the company "Alpha House", but today a chatbot can easily create what previously required more effort.

AI is not replacing professionals. It is replacing those who do not change and evolve with AI. The greatest threat lies with those who perform routine tasks. We can confidently say that such positions will be replaced by AI quite soon.

What is AI creating today?

In marketing:

• Advertising texts (for advertising, social media, website);
• Marketing strategies (SWOT analysis, user personas);
• Content calendars and campaign ideas;
• SEO optimized blogs and website texts.

In design:

• Generates logo visuals (Midjourney, Looka, Brandmark);
• Creates moodboards and design ideas in seconds;
• Automatically organizes presentation designs (Tome, Gamma);
• Initial UX/UI structures and visual components.

What can't AI do without instructions?

1. Emotion and intuition

GPT is not a person. It has no feelings, only interpretations. It does not create content from experience. However, it is worth considering that it will turn on emotions as soon as you give it the right instructions and accurately define the tone.

2. Unplanned creativity

The best ideas often come from chaos, from strange associations, from internal impulses. AI cannot create such ideas without additional instructions, it tries to be correct from a general point of view.

3. Cultural and local depth

Georgia, Japan or Italy - each country has its own language, slang, subtext. GPT does not have this naturally, it only has it statistically;

4. Brand voice and individuality

The best brands have character, and this character is not created by “neutral” text. It is created by values, tone, story.

GPT does not replace professionals - it replaces people who refuse to accept it. Marketing and design do not die - they change, and those who follow this change will become the leaders of a new nation.

The main thing is for you to develop skills and you just need to know how to add AI to your skills as a teammate.

Never be a person against technology, be a person with technology behind you.

Many people have ideas, but only Lemons.ge has solutions!

Lemons.ge team is always by your side when you need creative vision and real results.

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