Why do we need a website? 8 reasons to create one #2
4. A website can help you work with customers
As your business grows, it becomes difficult to have an individual approach to customers. A website can help you avoid feeling left out and out of touch.
Instead of spending all day solving customer questions and problems, you can redirect them to your website, where they can get answers to all the questions they are interested in and need.
Make your website as accessible to people as possible and you will have more time to focus on other business issues.
For example, if you have a construction company website, you can create a FAQ and construction process page where users can find information they are interested in without having to contact you directly.
You can also install a chatbot on your website. Artificial intelligence is the technology of the future, which is developing day by day and offers limitless opportunities in various fields, including marketing.
The more information customers see before making a purchase, the better. Think about how much you can say about a product or service through your own website.
5. Gives you the opportunity to experiment
Having a small business website has many practical benefits.
If you are interested in how customers behave before making a purchase, then you definitely need a website, because it is through it that you can see in detail the path that a user takes when visiting a website.
In addition to analytical data, you can also:
- Online exclusive
You have a new product and you don't know yet how well it will be received by consumers. You can initially sell it only online in limited quantities. You may have come across exclusive offers in online stores. This way, you can test the product online before mass production.
Marketing strategies are based on various types of experiments and trials. You can conduct A/B testing of different pages, use alternative call-to-action buttons in your messages, try banners and different pop-ups - the list is endless.
Your website is a great resource for testing new marketing strategies.
- Advantages of web design
A website with a unique UI and UX design is one of the main marketing tools of a business. With its flexibility and sophistication, it provides users with both practical and aesthetic pleasure.
You need to create a user-oriented and understandable design for your target audience, which will give you a competitive advantage and distinguish you from other similar resources.
The visual aspect is the first thing users see when they enter a site.
6. Website - Your Marketing Tool
When a website becomes part of your marketing strategy, your goal will be to increase user traffic to your resource.
Imagine for a moment that your customer is going on a trip. In order to help them navigate from the beginning to the end of their journey, your marketing plan should easily transfer them from one channel to another. Without a website, such a journey becomes less convenient and difficult.
- Possibility to stop at the users' resource
A website is an ideal place to engage users and spark additional interest in them. You can create additional pages where you will place content that is interesting to them. This can be a thematic blog, a place for posting ratings and recommendations, quizzes and other interesting content.
You can also use original web design to keep visitors on your site, which will interest and make users stay on your site for a long time.
7. Engagement 24/7
We all need days off. But not on the internet - there are no days off. This is the main reason why any business owner needs a website.
Why 24/7:
Your customer base is global.
When your product/service is global, you won't have to stay up all night due to different time zones. Your website will be able to provide customers with the necessary information and product/service offers 24 hours a day.
- Access to information 24 hours a day
When a user has a question, they no longer need to wait for your working hours to start - they enter the website and view the information they need. This can be a frequently asked questions page, about us, and other pages of interest to them. Users can also send a question or issue that interests them from the contact page.
8. Why not?
A website is a collection of many pages related to each other by a common theme, design, and direction. It is an information unit that represents a company or individual on the Internet. A website is also one of the modern and powerful means of transmitting information, communicating, and advertising, which gives you great opportunities for finding and attracting customers.
The main function of a company's website is to convert visitors into potential customers.
Many people have ideas, but only Lemons.ge has solutions!
Lemons.ge team is always by your side when you need creative vision and real results.
Address: 117a Tsereteli Ave.
Contact: ( 995) 032 2 45 01 01
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