Zappos, Google, Twitter Facebook, Adobe - Corporate Culture of Companies #2
For a long time, Google was considered the standard of corporate culture. Its system of benefits and privileges became a role model among startups. But as the company grew, it became increasingly difficult to maintain uniform principles of organizational culture across different departments. The larger the company, the more effort is required to update the culture. Google's culture is still considered a benchmark, but many employees voice problems that other large companies also face.
is another company that is associated with an exemplary corporate culture. It also offers its employees various benefits and perks, including stock options. People work in an environment that promotes professional and personal growth. When a company operates in a highly competitive environment, the stressful environment increases, so to overcome stress and build trust, executives, including Mark Zuckerberg, work side by side in the same office space with front-line employees. The company understands that often it is the corporate culture that can become a decisive factor in retaining the best specialists.
Adobe
Adobe has eliminated micromanagement because they are confident that their employees already know what to do and how to do it. There is also no competition in the company because they have decided that competition harms creativity and destroys teamwork. Managers there act as coaches. They allow subordinates to set their own goals and decide how to evaluate the results of their work.
Each employee receives stock options, which means that the company appreciates their work and contribution to the company's success.
Continuous learning and development are also an important part of the company.
What is Adobe's fundamental principle of corporate culture and what should we learn?
Trust - it accelerates the formation of a positive corporate culture. Only trust allows us to recruit independent, confident specialists who will do everything for the company's growth.
Twitter employees are in love with their company. The team-oriented environment, friendly atmosphere, free office meals, travel reimbursement, yoga classes, all these things set the company apart from others.
Twitter Approach:
- Only highly qualified specialists;
- Trust in employees and complete knowledge of the company's activities;
- Friendly attitude towards each other.
Twitter values:
The company's core value is the belief that every voice can influence the world around us.
The company values an open atmosphere. Employees can openly express their opinions on any issue.
Interesting facts and insights from Twitter
On the first day of work, the employee receives a personalized T-shirt and an invitation to breakfast with his team.
Once a month, the employee can talk to the CEO and other leaders at Happy Hour.
Studies have shown that if companies use unique linguistic codes in their publications, they attract like-minded people around them. That is why Twitter constantly uses the words “nerd” (an English word that is the same as a person who is “obsessed” with learning), “willing to learn”, “diverse perspectives” in its vacancies.
Corporate culture must be constantly maintained. Interestingly, the company has lost its place in the top 100 best American companies for employees in recent years. Despite the creative environment, employees also have negative assessments. For example, they are dissatisfied with the frequent changes in leadership, which leads to delays in the decision-making process and changes in the already created strategy.
After the $44 billion deal was completed, the world's richest entrepreneur began to manage Twitter with radical changes in the company's top management.
On the first day, Musk fired the company's CEO Parag Agrawal, Chief Financial Officer Ned Segal, and Head of Legal Affairs Vijay Gad.
After the meeting with management, Musk tweeted "The bird is free," implying that Twitter had been freed from management's restrictive policies and censorship, which was one of his main goals.
How to retain employees:
The first question is - is it worth keeping? Experts believe that smart people change jobs often. This can happen: for a bigger salary, for new experience, or for other reasons.
How do large companies try to retain employees?
Netflix does not prevent its employees from going to interviews with other companies, it simply asks them to provide information about the job offer. Roughly speaking, through this, the company studies the market and finds out the average market value of its employees.
For Amazon, staff turnover is not a problem, because it believes that in a well-established system it is easy to replace some of the departed employees with other staff.
However, for some giants this is a painful issue. Therefore, companies enter into conditional agreements that they will not "steal" each other's staff.
Similar agreements were observed ten years ago: Adobe, Apple, Google, Intel, Intuit, Lucasfilm, eBay and Pixar
More elegantly, the same is done with the help of a bonus system, according to which the bonus received in the company (this can be: corporate housing and a car) must be returned if the employee leaves the job.
Many people have ideas, but only Lemons.ge has solutions!
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