Why do we need a website? 8 reasons to create one

01. 08. 2023

If you're asking yourself - why do I need a website? How will it help my business? This is a completely appropriate question, because today there are so many trading platforms, social networks, and apps for sharing business ideas, so the temptation to not have your own website is completely understandable.

In this blog, we'll help you move from the question "Why do I need a website for my company?" to the statement "I need a website for my business."

რატომ გვჭირდება საიტი ? 8 მიზეზი მის შესაქმნელად

So, let's begin.

Maybe you need proof that any successful business should have its own website, or you already know this and are just verifying a fact.

In any case, we have gathered 8 answers to the question: "Why do I need a website?".

1. You can attract new customers

Gone are the days when your small business was known through WOM - marketing or a number in the phone book. Thanks to the website, companies can be found by anyone, anywhere, at any time.

Thanks to search engines, even small business owners can achieve global visibility.

Here's why you need a website to attract new customers:

Your site can be found using organic search

SEO helps your website appear in search engine results. The better your search engine optimization, the more visible your business will become.

It's a great and cost-effective way to introduce yourself to potential customers.

A website will help you advertise your location.

If your company has an offline location, such as a store or office, you need to make sure it appears in search engines. This way, potential customers can find you.

A website is not just a map of your company, but it is also one of the best places to show what is happening there.

It's part of your sales funnel.

If you are engaged in marketing on social networks and launch advertising campaigns, then you will need a website to maintain the interest and trust of potential customers.

Think about how you interact with a company before purchasing its products/services - don't you want to learn more about them first?

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2. You will gain trust.

Another important reason why your business needs a website is to build trust

As an owner, you know that you’ve put a lot of effort into building your business, and now you need to make sure that others know it too.

In addition to giving you complete control over the look and feel of your business website, your online presence will make you more authoritative:

Increasing competitiveness

Today, every business has to operate in a competitive environment, which is why being different is vital. Regardless of the niche, you will have competitors.

In order for your product/service to be in the spotlight, you need to create a website that is distinguished not only by its design, but also by proper SEO optimization so that search engines place it in the top positions.

Even if your business has a beautiful store or has regular customers, it will not be competitive without a website.

A great place to leave reviews

Whether you have a website or not, people will still talk about your business, but one of the best ways to impress prospective customers is to include reviews from existing customers on your website. This will increase the credibility of your company. Reviews will also allow you to improve and refine your product/service.

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3. You can build a brand

If you have active social networks, you can assume that your brand is already quite well-known and does not need additional "attributes" to increase awareness.

It all depends on your goals, because relevant social networks increase awareness of the business, and a website prolongs it.

How does the website help strengthen the brand:

Custom design for you

Every element of the site emphasizes the individuality of the brand, from the language to the typography.

Consistency is very important when creating a brand, so having a site that is tailored to your customers will help you become more recognizable.

This is the home for your products.

In online marketplaces, retailers can easily ask, "Why do I need a website for my company when I can sell my products elsewhere?"

Your company's website can help you showcase your products/services in a variety of ways, which in turn will set you apart from your competitors. It's easy to get lost on platforms that are open to everyone.

Helps develop brand voice

Branding is not just about visual elements, it’s also about how you communicate with your customers. How you greet them when they come to your site, and how you describe your products and services.

Having the right people is very important for any business. Having a well-designed and good website plays a big role in establishing the right and trustworthy communication on the Internet.

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