10 things to do before creating your business website

Today, I'll share 10 essential and important steps to creating a website that will immediately start converting visitors into customers.

1. Set the right expectations

If you think you can create a quality website for your company in a day or two, then you’re not ready to create a quality website. Think of your website as if you were building or renovating your house – plan, take the time, and budget. Like your house, your website should be built with a solid foundation and be worth the time and money you put into it. It’s better to spend more than enough time right from the start, which will save you even more time later.

2. Define your goal

What is the main goal of your website? What should users be able to do? A website that is packed with too much information is difficult for users to decipher, because when they are overwhelmed with information, they leave the site and lose interest.

Every page on your site – including content, photos, and design elements – should be planned to direct users toward your goal and help them get key information.

3. Know your customers

Learn as much as you can about your target audience. Segmenting your customers is essential - by demographic, geographic, psychographic and behavioral segmentation:

• What gadget do they use to browse the website?
• What information are they most interested in?
• What are they looking for on the website?
• How old are they?

4. Plan your website

Just as no one wants a house where they have to open the bedroom door and then walk through a closet to get to the kitchen, your website should also have a “catchy” homepage and logical connections to other pages. If you have an existing website, use Google Analytics to collect solid data about how your users navigate the site and when, why, and where they leave.

5. Protect your URL

Your URL serves as your website’s address on the web. It should be memorable, concise, and easy to type. If your company name is long, consider whether there’s a way to shorten it while still maintaining its uniqueness. For example, if your company is Bob’s Fantastic Hot Dogs, a URL like BobsDogs.com will help your customers connect with you more quickly online.

6. Competitor Review

Before you invest time and energy into your own website, review 3-5 websites of similar businesses. Make detailed notes about what you like and don’t like about their sites: design, text, photos, posters, etc. Save these ideas and compare them with your future plans.

7. Identify SEO Keywords

If you want to attract search engine users who are looking for what your business offers - target keywords that are related to your products or services. Start by thinking about what the average person would type into a search engine if they were looking for information about your services.

8. Organize your content

Make sure your website content contains all the information potential users need. The home page should be designed with as few phrases and text as possible so as not to confuse users - what makes you different, what you offer.

The help of a copywriter is essential, as he or she will write relevant texts, with proper grammar, without stylistic and morphological errors, which will make users think that quality is a priority for you.

9. განაახლეთ თქვენი ლოგო
A strong, appropriate logo will strengthen your brand image. “A logo is a silent means of communication with your customers and the best investment in a business.” It is important to be simple, memorable, elegant, use serious colors - black, blue, gray or bright colors - with modern fonts, choose an optimistic, original and innovative style.

Creating a logo is necessary because it:

• Constantly communicates with your customers;
• Develops brand identity;
• Increases brand awareness;
• Creates associations;
• Increases sales.

10. Invest in professional, high-quality photos

High-quality photos are another essential prerequisite for projecting a professional brand image. Photos that convey the emotions of your brand, unless you need actual location/product shots, should be high-quality. All images on your site should be high-quality. Use a sitemap to list all the photos you need (location, products, staff, etc.) and collect all the photos you need before you start building your site.

Many people have ideas, but only Lemons.ge has solutions!

Lemons.ge team is always by your side when you need creative vision and real results.

Address: 117a Tsereteli Ave.

Contact: ( 995) 032 2 45 01 01