Branding

X, Y, Z - Generation Theory - How a Brand Should Speak to Different Generations

Creating a brand directly depends on working with the audience, their tastes, interests, and opinions.

12 major graphic design trends for 2023

12 major graphic design trends for 2023

New trends in graphic design will bring us another year of aesthetic revival and new creative experiments.

How to make a simple product unique

How to make a simple product unique

Today, competition in all areas of the market is very high and it is increasing day by day.

How trademark becomes a brand?

After what trademark becomes a brand, and what pushes customers to differentiate it from other products? How it becomes special?

The Principles of Design

The Principles of Design

The principles of design are universal ideas used by designers to create an effective composition in site designing, logos, posters, and etc

10 creative branding trends in 2019, Part 3

10 creative branding trends in 2019, Part 3

Technology has a great influence on branding trends and when one company starts modern, innovational visuals, people raise their standards and start to expect the same standard in all their f

10 creative branding trends in 2019, Part 1

10 creative branding trends in 2019, Part 1

Let’s start with the most important change which 2019 is going to bring. With the help of technological progress

What is a brandbook

What is a brandbook

The Lemons company was founded in 2012, but started its activities in 2009. At that time, there

Branding

A systematic and emotional approach to design

User says: "This was made for me"

How to improve presentation design - tips from a graphic designer

The presentation should sell the product!

Follow us if your brand looks the same as it did 10 years ago

Discover how the brands' adventure began

Brand image is a consumer's perception of your brand, based on their interactions.

What is branding and what role does it play in business development?

What is branding and what role does it play in the development of your business? For a company

How to choose a name for a company?

A company name (or brand name) is a mental trigger that helps current and potential customers

Let's consider each archetype and choose the best one for us.