Do you want everyone to know about your business?
03. 12. 2024

Do you want everyone to know about your business?

What is social media marketing really?
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Horizontal and vertical governance
30. 11. 2024

Horizontal and vertical governance

Horizontal and vertical governance are types of governance systems within a company.
Why was it necessary to move from conventional marketing communications to integrated ones?
10. 09. 2024

Why was it necessary to move from conventional marketing communications to integrated ones?

Every organization uses multiple channels to communicate with its audience.
What is alternative marketing?
19. 06. 2024

What is alternative marketing?

Alternative marketing includes non-traditional methods and strategies that companies use to promote their product/service.
Decoy effect - a form of marketing manipulation
10. 03. 2024

Decoy effect - a form of marketing manipulation

A form of marketing manipulation to get customers to buy exactly what they had planned to buy.
What's New in Marketing - 2024? #2
25. 01. 2024

What's New in Marketing - 2024? #2

Consumers are increasingly looking for brands that share their values.
What's New in Marketing - 2024? #1
15. 01. 2024

What's New in Marketing - 2024? #1

In 2024, the world of marketing continues to evolve to meet the challenges of an ever-changing digital landscape and new consumer needs.
Social Media Management - 10 Golden Rules
20. 12. 2023

Social Media Management - 10 Golden Rules

And when your customers already have these capabilities today, it becomes very important.And when your customers already have these capabilities today, it becomes very important.
What is aggressive marketing and how does it differ from classic marketing?
05. 07. 2023

What is aggressive marketing and how does it differ from classic marketing?

Aggressive marketing attracts a mass audience

PR

HOW DO WE RESPOND TO THE PRICE PROTEST?
18. 01. 2018
Sales often show dissatisfaction with the price. This is related to the fact that many consumers are trying to get a discount through this method.
Opinion Leaders in Social Media
21. 11. 2017
Digital technologies are the best tool for creating intelligent leadership today.
What is a Hashtag and how to use it?
30. 06. 2017
Hashtag - is a sign used to divide and distribute posts on social networks and blogs.
Creative Outdoor Advertising
25. 01. 2017
Outdoor advertising should attract the attention of passers-by, no one should be left unattended, but nowadays it is overlooked by some because of its excessive number