Marketing

What is a brand book and why is it important for a company?

A Brand Book is a guiding document for a company's brand identity

Which social networks work best?

Which social networks work best?

Today, when social media is an integral part of our lives

Do you want everyone to know about your business?

Do you want everyone to know about your business?

What is social media marketing really?

Horizontal and vertical governance

Horizontal and vertical governance

Horizontal and vertical governance are types of governance systems within a company.

Why was it necessary to move from conventional marketing communications to integrated ones?

Why was it necessary to move from conventional marketing communications to integrated ones?

Every organization uses multiple channels to communicate with its audience.

What is alternative marketing?

What is alternative marketing?

Alternative marketing includes non-traditional methods and strategies that companies use to promote their product/service.

Decoy effect - a form of marketing manipulation

Decoy effect - a form of marketing manipulation

A form of marketing manipulation to get customers to buy exactly what they had planned to buy.

What's New in Marketing - 2024? #2

What's New in Marketing - 2024? #2

Consumers are increasingly looking for brands that share their values.

What's New in Marketing - 2024? #1

What's New in Marketing - 2024? #1

In 2024, the world of marketing continues to evolve to meet the challenges of an ever-changing digital landscape and new consumer needs.

PR

HOW DO WE RESPOND TO THE PRICE PROTEST?

Sales often show dissatisfaction with the price. This is related to the fact that many consumers are trying to get a discount through this method.

Opinion Leaders in Social Media

Digital technologies are the best tool for creating intelligent leadership today.

What is a Hashtag and how to use it?

Hashtag - is a sign used to divide and distribute posts on social networks and blogs.

Creative Outdoor Advertising

Outdoor advertising should attract the attention of passers-by, no one should be left unattended, but nowadays it is overlooked by some because of its excessive number