Marketing

What is a brand book and why is it important for a company?

A Brand Book is a guiding document for a company's brand identity

Which social networks work best?

Which social networks work best?

Today, when social media is an integral part of our lives

Do you want everyone to know about your business?

Do you want everyone to know about your business?

What is social media marketing really?

Horizontal and vertical governance

Horizontal and vertical governance

Horizontal and vertical governance are types of governance systems within a company.

Why was it necessary to move from conventional marketing communications to integrated ones?

Why was it necessary to move from conventional marketing communications to integrated ones?

Every organization uses multiple channels to communicate with its audience.

What is alternative marketing?

What is alternative marketing?

Alternative marketing includes non-traditional methods and strategies that companies use to promote their product/service.

Decoy effect - a form of marketing manipulation

Decoy effect - a form of marketing manipulation

A form of marketing manipulation to get customers to buy exactly what they had planned to buy.

What's New in Marketing - 2024? #2

What's New in Marketing - 2024? #2

Consumers are increasingly looking for brands that share their values.

What's New in Marketing - 2024? #1

What's New in Marketing - 2024? #1

In 2024, the world of marketing continues to evolve to meet the challenges of an ever-changing digital landscape and new consumer needs.

Logo

Psychology of color, letter, symbol

Logo as your company's "business card"

What should I pay attention to before ordering a logo design?

Creating a logo is a necessary and important factor for effective branding and market dominance.

A logo should be memorable, flexible and unique.

A logo should describe who you are as a brand.

The choice of logo style largely depends on the nature of the business.

A company logo is a visual element designed to identify and create brand awareness.