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What is social media marketing really?
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Horizontal and vertical governance

Horizontal and vertical governance are types of governance systems within a company.
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Every organization uses multiple channels to communicate with its audience.
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What is alternative marketing?

Alternative marketing includes non-traditional methods and strategies that companies use to promote their product/service.
Decoy effect - a form of marketing manipulation
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Decoy effect - a form of marketing manipulation

A form of marketing manipulation to get customers to buy exactly what they had planned to buy.
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What's New in Marketing - 2024? #2

Consumers are increasingly looking for brands that share their values.
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What's New in Marketing - 2024? #1

In 2024, the world of marketing continues to evolve to meet the challenges of an ever-changing digital landscape and new consumer needs.
Social Media Management - 10 Golden Rules
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Social Media Management - 10 Golden Rules

And when your customers already have these capabilities today, it becomes very important.And when your customers already have these capabilities today, it becomes very important.
What is aggressive marketing and how does it differ from classic marketing?
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What is aggressive marketing and how does it differ from classic marketing?

Aggressive marketing attracts a mass audience

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