Marketing

What is a brand book and why is it important for a company?

A Brand Book is a guiding document for a company's brand identity

Which social networks work best?

Which social networks work best?

Today, when social media is an integral part of our lives

Do you want everyone to know about your business?

Do you want everyone to know about your business?

What is social media marketing really?

Horizontal and vertical governance

Horizontal and vertical governance

Horizontal and vertical governance are types of governance systems within a company.

Why was it necessary to move from conventional marketing communications to integrated ones?

Why was it necessary to move from conventional marketing communications to integrated ones?

Every organization uses multiple channels to communicate with its audience.

What is alternative marketing?

What is alternative marketing?

Alternative marketing includes non-traditional methods and strategies that companies use to promote their product/service.

Decoy effect - a form of marketing manipulation

Decoy effect - a form of marketing manipulation

A form of marketing manipulation to get customers to buy exactly what they had planned to buy.

What's New in Marketing - 2024? #2

What's New in Marketing - 2024? #2

Consumers are increasingly looking for brands that share their values.

What's New in Marketing - 2024? #1

What's New in Marketing - 2024? #1

In 2024, the world of marketing continues to evolve to meet the challenges of an ever-changing digital landscape and new consumer needs.

Marketing

5 Ways to Use AI in Marketing and Business in 2025

AI is already essential in business and marketing in 2025: personalization, chatbots, predictive analytics, creative, and ad optimization increase sales and simplify processes.

Georgian Brands and Influencers - Trust and Success Factor

Success depends on a targeted audience, trust, and creative content.

Endless demands from customers

The everyday reality of marketing, where one "small change" turns into dozens of versions

Leadership is the art of getting others to do what you want them to do because they want to do it too.

Art when your path is chosen

Where to start studying design?

"Design is a constant challenge to maintain a balance between comfort and aesthetics, between practicality and our desires."

Marketing is like chess - you can't win with one move.

The main thing is to know every move of the game not to lose position.

How to start copywriting?

Learn from everyone, but imitate no one.

The power of words in business - your secret weapon for development

Writing should always have emotional content, and people should see with their minds what you are telling them with words.