Artificial Intelligence in Marketing
20. 05. 2023

Artificial Intelligence in Marketing

The term "artificial intelligence" was first used by American scientist John McCarthy in 1955.
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How do we create a script that will really work?
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How do we create a script that will really work?

What problem does your product/service solve?
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Why Scripting is Bad - How to Talk to Customers Properly

When a manager works according to a script
UX Copywriting - Text that is useful for both the user and the business
10. 04. 2023

UX Copywriting - Text that is useful for both the user and the business

UX texts play a key role in attracting and retaining users.
Content and SEO: What texts should we place on the site for search engines #1
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Content and SEO: What texts should we place on the site for search engines #1

Why do visitors visit your website? 90% of visitors find the site useful
Typography as a key part of design and communication
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Typography as a key part of design and communication

Typography is an important factor in both design and communication in general.
Maslow's Pyramid - How to use it in business?
28. 02. 2023

Maslow's Pyramid - How to use it in business?

Maslow's pyramid describes in simple terms what motivates a person to live, to love, to be
Maslow's Pyramid - Steps for Personal Development
10. 02. 2023

Maslow's Pyramid - Steps for Personal Development

Maslow's pyramid is a collection of human needs in a hierarchical order, starting with food and
What is conversational marketing and how can we use it for business?
03. 02. 2023

What is conversational marketing and how can we use it for business?

Conversational marketing is a marketing strategy that promotes two-way communication between a brand and its customers.

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