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Why Scripting is Bad - How to Talk to Customers Properly

Why Scripting is Bad - How to Talk to Customers Properly

When a manager works according to a script

UX Copywriting - Text that is useful for both the user and the business

UX Copywriting - Text that is useful for both the user and the business

UX texts play a key role in attracting and retaining users.

Content and SEO: What texts should we place on the site for search engines #1

Content and SEO: What texts should we place on the site for search engines #1

Why do visitors visit your website? 90% of visitors find the site useful

Typography as a key part of design and communication

Typography as a key part of design and communication

Typography is an important factor in both design and communication in general.

Maslow's Pyramid - How to use it in business?

Maslow's Pyramid - How to use it in business?

Maslow's pyramid describes in simple terms what motivates a person to live, to love, to be

Maslow's Pyramid - Steps for Personal Development

Maslow's Pyramid - Steps for Personal Development

Maslow's pyramid is a collection of human needs in a hierarchical order, starting with food and

What is conversational marketing and how can we use it for business?

What is conversational marketing and how can we use it for business?

Conversational marketing is a marketing strategy that promotes two-way communication between a brand and its customers.

12 major graphic design trends for 2023

12 major graphic design trends for 2023

New trends in graphic design will bring us another year of aesthetic revival and new creative experiments.

How a leader's brain works

How a leader's brain works

A person is what they do and their actions are the result of their decisions and attitudes.

Marketing

Endless demands from customers

The everyday reality of marketing, where one "small change" turns into dozens of versions

Leadership is the art of getting others to do what you want them to do because they want to do it too.

Art when your path is chosen

Where to start studying design?

"Design is a constant challenge to maintain a balance between comfort and aesthetics, between practicality and our desires."

Marketing is like chess - you can't win with one move.

The main thing is to know every move of the game not to lose position.

How to start copywriting?

Learn from everyone, but imitate no one.

The power of words in business - your secret weapon for development

Writing should always have emotional content, and people should see with their minds what you are telling them with words.

Customer Opinion Management - WOM Marketing

WOM marketing - one of the most powerful tools of modern marketing

A Brand Book is a guiding document for a company's brand identity